Author Archives: Dan Stoica

Relații publice globale: campanii de PR interculturale

Termenul de „globalizare” este o constantă în vocabularul ultimilor 30 de ani, fiind utilizat în sectoare diferite ale societății, precum cel economic, social, tehnologic sau politic.

Fenomenul, sintetizat de teoreticieni drept o dizolvare a granițelor, o conectare rapidă și continuă, indiferent de merdiane, un triumf al economiei de piață, a fost și este privit încă cu anumite rezerve.

Printre altele in lucrare este studiat modul în care practicienii PR pot construi și manageria reputația unei organizații, prin intermediul campaniilor de relații publice, în contextul intercultural ce dă o dimensiune globală domeniului, desființând pentru întotdeauna ideea de „marele public”. Continue reading

Articol despre: Lucrari de licenta si disertatii |

Cercetarea in domeniul comunicarii si PR-ul

PR-ul este, prin însăşi natura sa, un domeniu foarte complex, înclinat spre interdisciplinaritate. Astfel, studiile din domeniul comunicării sunt folosite din abundenţă în cadrul unei activităţi eficiente de PR.

Premisa de la care porneste această lucrare de licenţă este aceea că relaţiile publice se sprijină pe o bază teoretică foarte solidă şi folosesc din plin toate valenţele care sunt acordate procesului de comunicare.

Lucrarea îşi propune să susţină această teză şi, totodată, să se constituie într-un fel de „critică” la adresa anumitor păreri despre activitatea de relaţii publice, conform cărora simplele indicaţii practice şi exemple personale ar fi suficiente pentru a susţine eficienţa comunicaţională la nivelul unei organizaţii. Continue reading

Articol despre: Lucrari de licenta si disertatii |

Despre dificultatea construirii unui model global al comunicării

While following the description of different perspectives on communication, one can remark that they cross one another, but never cover one another well enough to allow us see one single contour, one single possible model of this complex phenomenon called communication. Studying this phenomenon means accepting the multiplicity of perspectives and chosing one approach, as rich as possible, which could lead to inter- or even trans-disciplinarity. Then, all the chances to build a global model of communication are there. Or near… Continue reading

Articol despre: Limbaj si comunicare, Texte |

Barrières linguistiques, notamment au niveau terminologique, dans des domaines de communication à grand impact socio-culturel. Approche pragmalinguistique

Les termes employés pour s’exprimer et pour communiquer entre les spécialistes en astronomie, astronautique, chimie, mais aussi en philologie et mathématiques, par exemple, ne font l’objet que de certains cercles de professionels et peut-être aussi des professionnels des zones de contact. Continue reading

Articol despre: Cognitie, Limbaj si comunicare, Texte in limba franceza, Texte in limbi straine |

Virtual civic identity

The paper presents a study on a typology of civic identities of public contributors of online articles on forums and their possibilities of automatic identification. We analyse the dialogic means and exploration of automatic extraction of features from forum utterances.

The research suggests new perspectives for defining types of online commentators of public discourses addressing domains such as politics, arts, education, etc. In the investigation we apply some pragmalinguistics approaches on communication, mainly taken from polyphony and enunciation areas.

http://consilr.info.uaic.ro/2013/index.php Continue reading

Articol despre: Limbaj si comunicare, Managementul informatiei, Texte in limba engleza, Texte in limbi straine |

Relying on language

Studying discourses seems to be an endless occupation, mostly because of the different approaches to the concept of ‘discourse’, but also because of the ever changing media and contexts where discourses take place. Our attention has always been drawn to the idea that discourses are social interactions which leave traces in our lives. Continue reading

Articol despre: Limbaj si comunicare, Texte, Texte in limba engleza, Texte in limbi straine |

Phrases in Time…

Abstract:
The text deals with clichés, in the sense of phrases everybody uses just because they are in fashion. The difference between phrase and enunciation, between text and discourse is the foundation of the claim made in this study. A phrase – any phrase – can have a semantic of its own and this makes it worth using in some contexts. In other words, the phrases get meanings in context. But the changing of contexts could make a perfectly acceptable phrase become not so acceptable. Or, contexts evolve and resuming former truth can have the most unexpected results. Some notorious
phrases are discussed and proven out of date or simply inadequate. On the other hand, a well known phrase is saluted as happily enriched with a meaning which got lost over the years. When it comes to using phrases, we have discourses, and the meaning of any discourse is contextual. Clichés don’t work well all the time.

Keywords: context sensitive meaning, phrase vs. enunciation, text vs. discourse, clichés Continue reading

Articol despre: Cognitie, Limbaj si comunicare, Texte, Texte in limba engleza, Texte in limbi straine |

Wisdom and the Cultural Dimension of Appropriateness

Abstract:
In any book on Communication we find rules or even maxims, guiding us in being efficient. The idea of this text is that there is no rule in communication. There can be just one acceptable principle and it says: “Be appropriate!”. People have to do what they have to do in different situations, in different contexts, in order to get their intentions through. A good starting point could be the phrase of Ivan Preston: Meanings are in people, not in messages. From there, all one needs is wisdom, and our approach is not more encouraging on defining that then defining appropriateness.

Keywords: appropriateness, wisdom, rules in communication. Continue reading

Articol despre: Cognitie, Limbaj si comunicare, Texte, Texte in limba engleza |

Jean Michel Cantacuzène – Une vie en Roumanie. De la Belle Époque à la République populaire: 1899-1960,

Paris, l’Harmattan, 201 Prendre pour sujet la vie extra-ordinaire d’un personnage que l’auteur même traite d’égal à ceux de la Renaissance est une entreprise gigantesque, qui devrait faire peur. Sauf que notre auteur, M Jean Michel Cantacuzène s’est déjà durci … Continue reading

Articol despre: Blog |

Lexic românesc: cuvinte, metafore, expresii (Stelian Dumistrăcel)

Lexicografii sînt, în general, recunoscuţi drept cercetători care consemnează starea limbii la un moment dat. Pare plat, pare neinteresant sau, cel mult, interesant pentru foarte puţini cititori, majoritatea, lingvişti. Atunci cînd munca lexicografului cuprinde nu doar explicarea de cuvinte, ci … Continue reading

Articol despre: Blog |